[{"data":1,"prerenderedAt":175},["ShallowReactive",2],{"cs-\u002Fcase-studies\u002Fd2c-ecommerce-retention":3},{"id":4,"title":5,"body":6,"client":136,"date":137,"description":138,"extension":139,"featured":140,"h1":141,"meta":142,"metrics":143,"navigation":156,"ogTitle":157,"outcomes":158,"path":163,"quote":164,"quoteAuthor":165,"sector":166,"seo":167,"services":168,"stem":172,"summary":173,"updated":137,"__hash__":174},"caseStudies\u002Fcase-studies\u002Fd2c-ecommerce-retention.md","A D2C Brand Tames High-Volume Customer Data",{"type":7,"value":8,"toc":119},"minimark",[9,19,24,37,41,51,54,62,69,77,84,88,91,95,102,106,113],[10,11,12,13,18],"p",{},"A direct-to-consumer brand came to us worried about two things at once: the ",[14,15,17],"a",{"href":16},"\u002Fdpdp-act\u002Fwhat-is-dpdp-act","DPDP Act",", and their own sprawling customer data. With 1.2 million customers across five tools, nobody had a single view of what they held.",[20,21,23],"h2",{"id":22},"the-challenge","The challenge",[10,25,26,27,31,32,36],{},"Classic ",[14,28,30],{"href":29},"\u002Findustries\u002Fecommerce","e-commerce"," data sprawl: accounts, addresses, order history, and wishlists spread across the storefront, CRM, logistics, and marketing platforms — plus a thicket of analytics and retargeting pixels firing without real consent. And as a large platform, they faced the draft Rules' ",[33,34,35],"strong",{},"inactivity-based retention"," expectations.",[20,38,40],{"id":39},"what-we-did","What we did",[42,43,45,46,50],"h3",{"id":44},"consolidated-and-mapped-readiness-audit","Consolidated and mapped (",[14,47,49],{"href":48},"\u002Fservices\u002Freadiness-audit","Readiness Audit",")",[10,52,53],{},"We mapped personal data across all five systems into one view, with a ROPA and a risk-rated gap list.",[42,55,57,58,50],{"id":56},"gated-tracking-on-consent-consent-management","Gated tracking on consent (",[14,59,61],{"href":60},"\u002Fservices\u002Fconsent-management","Consent Management",[10,63,64,65,68],{},"We rebuilt the consent layer so analytics and ad pixels only fire with genuine, granular consent — protecting both compliance and ad performance. The feared conversion hit came in ",[33,66,67],{},"under 1%",".",[42,70,72,73,50],{"id":71},"automated-retention-technical-implementation","Automated retention (",[14,74,76],{"href":75},"\u002Fservices\u002Ftechnical-implementation","Technical Implementation",[10,78,79,80,83],{},"We implemented purpose-based retention with ",[33,81,82],{},"advance-notice emails"," before deleting data after a defined period of inactivity, plus clean purge jobs — handling the large-platform retention default cleanly.",[42,85,87],{"id":86},"gave-customers-their-rights","Gave customers their rights",[10,89,90],{},"A self-service workflow for access, correction, and erasure that reaches every system holding their data.",[20,92,94],{"id":93},"the-outcome","The outcome",[10,96,97,98,68],{},"In a matter of weeks, the brand went from data sprawl and unconsented tracking to a mapped, consent-gated, automatically-retained data estate — with negligible conversion impact and a far stronger position ahead of the ",[14,99,101],{"href":100},"\u002Fdpdp-act\u002Ftimeline-deadlines","2027 deadline",[20,103,105],{"id":104},"your-store-next","Your store next?",[10,107,108,109,68],{},"See where your e-commerce data stands with the free ",[14,110,112],{"href":111},"\u002Fquick-scan","DPDP Quick Scan",[114,115,116],"blockquote",{},[10,117,118],{},"Anonymized and generalized for publication.",{"title":120,"searchDepth":121,"depth":121,"links":122},"",3,[123,125,134,135],{"id":22,"depth":124,"text":23},2,{"id":39,"depth":124,"text":40,"children":126},[127,129,131,133],{"id":44,"depth":121,"text":128},"Consolidated and mapped (Readiness Audit)",{"id":56,"depth":121,"text":130},"Gated tracking on consent (Consent Management)",{"id":71,"depth":121,"text":132},"Automated retention (Technical Implementation)",{"id":86,"depth":121,"text":87},{"id":93,"depth":124,"text":94},{"id":104,"depth":124,"text":105},"D2C brand (anonymized)","2026-03-22","How a direct-to-consumer e-commerce brand consolidated scattered customer data, switched on consent-gated tracking, and automated retention.","md",false,"Case study: a D2C brand tames high-volume customer data",{},[144,147,150,153],{"value":145,"label":146},"1.2M","Customers covered",{"value":148,"label":149},"5→1","Tools mapped to one view",{"value":151,"label":152},"3 yr","Inactivity retention automated",{"value":154,"label":155},"\u003C1%","Conversion impact",true,null,[159,160,161,162],"Customer data consolidated and mapped across 5 tools","Tracking pixels gated behind genuine consent","Inactivity-based retention with advance-notice emails","Self-service data rights for every customer","\u002Fcase-studies\u002Fd2c-ecommerce-retention","We expected consent to hurt sign-ups. With the redesign, the impact was under a percent — and our data is finally under control.","Head of Growth (anonymized)","E-commerce \u002F D2C",{"title":5,"description":138},[169,170,171],"readiness-audit","technical-implementation","consent-management","case-studies\u002Fd2c-ecommerce-retention","A fast-growing D2C brand with 1.2M customers closed its biggest DPDP gaps in weeks — consolidating data, gating trackers on consent, and automating inactivity-based deletion.","RlYWIAHJRsXw7M7wjMKrBcmMG_V8-cJAsq97I3Q-O3c",1780230336587]