DPDP compliance for e-commerce
E-commerce runs on personal data — accounts, addresses, order history, payment tokens, and a web of marketing trackers. The DPDP Act turns all of it into a managed liability. We make your store compliant without breaking conversion.
The risks
What the DPDP Act means for your data
Sprawling customer profiles
Names, addresses, phone numbers, order history, and wishlists spread across your storefront, CRM, logistics, and marketing tools.
Tracking & ad pixels
Analytics, retargeting pixels, and SDKs that quietly collect behavioural data and need genuine consent.
Payment & third parties
Gateways, couriers, and marketplaces that all touch personal data as processors.
Marketing consent
Email, SMS, and WhatsApp marketing that must rest on valid, withdrawable consent.
The retention clock for large platforms
Under the DPDP Rules, large e-commerce entities (proposed at 2 crore-plus registered users in the Draft Rules) face a default obligation to erase personal data after roughly three years of user inactivity, with advance notice before deletion. We build retention and notice automation that handles this cleanly. (Thresholds follow the Draft Rules and should be confirmed against the notified text.)
What we implement for e-commerce
Consent-aware tracking
Tag and SDK governance so pixels only fire with consent — protecting both compliance and ad performance.
Account & order data rights
Self-service access, correction, and erasure that reach every system holding customer data.
Inactivity-based retention
Automated 3-year-style retention with advance-notice emails and clean purge jobs.
Processor controls
DPAs and data-flow controls across gateways, couriers, and marketing platforms.
In practice
Example: a mid-size D2C brand
A direct-to-consumer brand with 1.2 million customers consolidated data from five tools, switched on consent-gated tracking, and automated inactivity-based deletion — closing its biggest gaps in weeks, not months.
Illustrative example. Real engagements are scoped to your business.
FAQ
E-commerce & the DPDP Act
Done well, no. We design honest, frictionless consent that keeps your funnel healthy while meeting the law.
Large platforms may be notified as SDFs. We assess your likelihood in the readiness audit and prepare you for the extra duties if so.
Other industries we serve
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