DPDP compliance for edtech
Edtech serves learners who are often minors — which puts you straight into the strictest part of the DPDP Act. Verifiable parental consent and a ban on tracking or targeting children aren't edge cases for you; they're the core of your compliance.
The risks
What the DPDP Act means for your data
Minors by default
Much of your user base is under 18, triggering parental-consent and anti-profiling rules at scale.
Rich learning data
Progress, assessments, behaviour, and engagement data that's tempting to use for product analytics.
Parental relationships
Accounts that mix parent and child identities and consents.
Marketing pressure
Growth tactics like retargeting that are largely off-limits when aimed at children.
Designed around minors
The DPDP Act requires verifiable parental consent before processing a child's data and prohibits tracking, behavioural monitoring, and targeted advertising directed at children. For edtech that's not a corner case — it's the default. We build onboarding, consent, and analytics that respect it from the start.
What we implement for edtech
Parent–child account model
Identity and consent flows that link guardians to learners cleanly and verifiably.
Verifiable parental consent
Age assurance and consent capture before any child's data is processed.
Privacy-safe analytics
Learning analytics that avoid behavioural profiling and targeted advertising to minors.
Data rights for families
Access, correction, and erasure that parents and guardians can actually exercise.
In practice
Example: a K-12 learning app
A school-focused app rebuilt onboarding around verifiable parental consent, stripped ad-tech SDKs from minor accounts, and re-pointed its analytics away from behavioural profiling — turning a compliance risk into a trust signal for schools and parents.
Illustrative example. Real engagements are scoped to your business.
FAQ
Edtech & the DPDP Act
Anyone under 18. Processing their data needs verifiable consent from a parent or lawful guardian.
Yes, but not behavioural tracking or targeted advertising aimed at children. We design analytics that stay on the right side of the line.
Other industries we serve
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